
7 Common SEO Myths You Should Ignore
Over a decade ago, SEO was something that only a few truly understood. Before, it was a hit and miss, and when it worked, people

What’s the Difference Between Content Marketing and PR?
Here at Lollipop Digital, our new clients often ask us about related fields in marketing. It’s only natural for brand owners to confuse the processes

Do You Make These Common Mistakes in SEO?
If you’re just starting out on your SEO journey, then you may be getting overwhelmed with all the dos and don’ts associated with it. After

What Are Internal Links and Why Are They Important?
When it comes to link building, most marketers focus on backlinks so much that they forget about internal linking. In reality, internal links play a

The 5 Best Social Media Tips for Small Businesses
Small businesses do not have the same budget that catapults more prominent brands into national fame. However, their advantage is that they can connect with

Top 5 Benefits of Repurposing Content
Every content marketer’s nightmare is to eventually run out of ideas for their posts. However, coming up with unique and fresh topics for articles is