What’s the Difference Between Content Marketing and PR?
Here at Lollipop Digital, our new clients often ask us about related fields in marketing. It’s only natural for brand owners to confuse the processes
Do You Make These Common Mistakes in SEO?
If you’re just starting out on your SEO journey, then you may be getting overwhelmed with all the dos and don’ts associated with it. After
What Are Internal Links and Why Are They Important?
When it comes to link building, most marketers focus on backlinks so much that they forget about internal linking. In reality, internal links play a
The 5 Best Social Media Tips for Small Businesses
Small businesses do not have the same budget that catapults more prominent brands into national fame. However, their advantage is that they can connect with
Top 5 Benefits of Repurposing Content
Every content marketer’s nightmare is to eventually run out of ideas for their posts. However, coming up with unique and fresh topics for articles is
7 Reasons Why You Should Use Instagram for Your Business
According to Hootsuite’s The Global State of Digital 2020 report, Instagram ads reach about 928.5 million people. This platform has over a billion monthly active
