We’re so glad you asked! SEO stands for Search Engine Optimisation, an optimisation process which works to enhance your website in order to make it more attractive to search engines (primarily Google), along with potential customers. Through implementing a solid SEO strategy, there’s a much better chance that your website will end up ranking higher on the search engine results page (SERP) in response to entered queries. Consequently, users who have searched for a specific keyword will see your website first as one of the top results!
Through implementing the right keywords throughout your website, you can ensure to rank higher in SERPs, drive more traffic to your website, and promote your products and services more effectively. Needless to say, choosing highly relevant keywords is incredibly important to your SEO strategy. And that’s why keyword research is used; to research and identify key terms most commonly used by your target audience, so that you can use them by optimising your website content around them. Our keyword research is thorough and meticulous, because we always ensure to do a deep dive into the keywords that we’re researching for your particular SEO plan.
Backlinks essentially refers to links on other sites that can be clicked to transfer the user directly to your site. A URL link can be imbedded into a particular word on a page, which then shows up as highlighted. However, backlinks can also be imbedded in images, videos, banner ads and social media posts. Moreover, they’re another essential aspect of SEO. This is because backlinks are seen by engines such as Google to make your website appear more reputable and credible. What’s more, they also help new audiences to discover you. Consequently, they can drive increased traffic to your site.
Google Analytics is an excellent performance management tool offered by Google. It basically allows you to analyse the activity of visitors to your site, through providing information such as how many visitors you’ve had in a day, what kind of pages they’ve been looking at, how long they’ve spent on each page, and when and where they’ve abandoned your site, if at all. These valuable insights can help you to gauge the effectiveness of your website and your online campaigns, whilst also helping you to determine which areas might also need improvement.
Keep in mind that a lot of your major competitors would already have an SEO strategy implemented. So, if you’re hoping to compete in the digital space at all, SEO services are an absolute must for your business.
Our SEO services are backed by meticulous research. This makes it easier for us to achieve the most desirable results when it comes to making your website more relevant to Google, along with your target audience. Of course, we’re always working to constantly refine and improve your site over the years. Keep in mind that the online world is constantly evolving. Consequently, so are the needs of your audience. That said, if you want to continue to experience increased traffic and exposure for your site, the continuous process of SEO is imperative.
Unlike paid media, an SEO campaign is a much more thorough and lengthy process. However, the good news is that since it requires a lot more work, it generally reaps the most rewarding results. It’s important to note that the length of an initial SEO campaign can depend on a number of factors, including the age, authority, size and existing design of your website. Often, a website analysis is necessary in order to determine the average length of time needed. Luckily, we offer a free website analysis and consultation here at Lollipop Digital. If you want to get a clearer idea on how long an SEO campaign would take for your site, we’d invite you to take advantage of it.
When it comes to SEO, “Content is King”, as stated by Bill Gates. Blog posts that consider on-page SEO factors such as SEO writing, headline and meta-description optimisation, keyword incorporation and images, will be sure to appeal to Google’s search engine algorithm and increase page rankings substantially. Long-tail keywords are especially relevant in this area, which are highly specific keywords that visitors are more likely to use if they’re planning on making a purchase. Long-tail keywords are important because they have a higher-conversion rate, and so users searching for these terms are probably going to be the ones more likely to drive your ROI.
In addition to this, blogging also helps you to appeal to your current and potential customers, through providing them with helpful information, tips, and answers to their questions. Essentially, it shows them that you care about their needs and interests. Plus, the longer a user stays on your website or keeps on returning to read your blogs, the more popular your site will start to appear in the eyes of Google. And of course, the higher the popularity, the more likely it is that Google will rank your page higher in SERPs!
If you look at the URL bar on a website, you will generally see the link beginning with either HTTP or HTTPS. HTTP stands for Hyper Text Transfer Protocol, and the extra ‘S’ on the end stands for Secure. Having the secure version of HTTPS on a website allows for secure communication between the browser and the webserver. Moreover, this authenticity certification also makes your website appear a lot more attractive to search engines such as Google. Since a HTTPS is a much safer alternative, Google will normally prioritise the high rankings of these pages over those with merely a HTTP.
Yes! Lollipop Digital are an 100% Australian-owned company, based in Perth, Western Australia.
Our SEO solutions differ from package to package, in terms of the number of keywords, blog articles written, and Google My Business posts. Regardless of this however, each package comes with:
Google penalties are negative impacts to a website’s page ranking, which generally result from engaging in black-hat SEO techniques. Such techniques involve websites using ‘scammy’ tactics in order to try and rank higher on SERPs. They may include keyword stuffing, over-optimising aspects of your page, posting copied content, using autonomous ways of generating content, using clickbait, parasite hosting, along with many more inappropriate techniques. Simply put, you can avoid Google penalties through trusting in an reputable SEO company that works to optimise your site according to approved techniques, whilst also being highly transparent and honest in their work.
At Lollipop Digital, we’re incredibly confident in the services we provide, as well as the results that they reap. That said, we ensure to offer NO LOCK-IN CONTRACTS, because we believe that the trust we have between our clients should be earned. If you wake up one day and simply decide that our services just aren’t the right fit for your brand, you will be free to terminate our agreement with no hidden fees incurred.
Any transparent agency will tell you the same; no marketing investment provides a 100% guarantee. However, Lollipop Digital always ensures to go above and beyond in designing and executing the right SEO strategy for your brand. Our portfolio of satisfied clients can attest to our SEO servicing results and outcomes.
Currently, Lollipop Digital only offer digital marketing services for businesses operating throughout Australia. After all, we’re Australian locals ourselves. As such, we know the market like the backs of our hands.