A lot of people misunderstand and misinterpret SEO as some kind of alchemy that only large businesses can profit from. As such, small businesses tend to disregard it as an essential part of a solid and efficient marketing strategy.
This is quite unfortunate because even small businesses can get more qualified leads and clients when they use SEO as a marketing outlet. While SEO does not magically grow your business like Jack’s beanstalk, it does improve your branding, online visibility, ROI, web traffic and credibility. If you want to discover how your small business can benefit from SEO, keep reading this article.
1. Get More Customers
Of course, one of the primary reasons why you have a website is because you want to gain an edge over your competition and you want to broaden your customer base. When you have a website that has been optimised for search engines, you get higher chances of bringing more customers. Compared to businesses with no SEO plan, your company will grow twice faster.
Hiring a reliable SEO Perth company is probably one of the most cost-effective marketing strategies these days. By taking advantage of SEO as a marketing tactic, you will be able to bring in clients who are actively seeking the product or service you provide. You only have to spend some hours, energy and a small amount of money to get an effective SEO plan that will bring ‘targeted’ traffic to your site. Eventually, you will enjoy getting more customers from this medium than any other marketing techniques you will every use.
2. Have a User-Friendly Website
SEO services allow small businesses to have a smoother, faster and user-friendlier website. A lot of people only believe that SEO solely deals with optimising websites for search engines. However, these days, SEO also involves improving user experience.
Casual visitors tend to stay longer on a site when it is clean, well-structured and uncluttered. As such, the bounce rate drops while the page views increase. Moreover, if you publish relevant content like blog articles and sales pages, you can keep your visitors happy. When they visit your site, they will stay longer as they discover the solutions to their questions and concerns.
If your on-page SEO is executed properly, you can make your users happy. In turn, you will gain the favour of search engines as they too love providing high-quality information to their users.
3. Gain a Competitive Edge
Of course, you have to keep up with the competition. However, when you incorporate some useful SEO tactics, you can enjoy the great advantage of getting ahead of your rivals and increasing your sales. Using the help of a trusted SEO Perth company, you will be able to review your competition’s online performance and see which keywords they are targeting to drive traffic to their site.
With this technique, you are able to compare your keywords against theirs. Once you’ve learned that you have not been using any of their targeted keywords or keyword phrases, you can produce new pages that specifically highlight those keywords. You can also use the popular keywords from your competition and insert them into specific pages on your site. Doing so allows your small business to gain more valuable content that attracts more potential clients.
When you do not carefully map out your site and do not implement a solid SEO strategy, search engines won’t be able to categorise your services or products. Keep in mind that there is an ideal way of placing content on your site. It should be enticing to potential clients and at the same time, easily readable by web crawlers that scan your pages.
With effective SEO tactics, you can achieve better conversion rates. Such tactics include using keywords and language naturally throughout your content and ensuring that the end-result does not look spammy. Your images and videos can also be optimised for web use. Other tactics include creating optimised and fresh content, as well as disavowing malicious backlinks, among others.
4. Enjoy Great Return on Investment (ROI)
One of the great things about search engine optimisation is the fact that it is highly measurable. You get the accurate results regardless of whether you’re selling a product or a service. You can track and measure each aspect of your SEO plan. In this way, you can monitor the amount of traffic that comes to your website, as well as the qualified conversions that result from it.
When you use an SEO marketing strategy that focuses on specific demographics, you will be able to study your customers’ online behaviour. When selling physical products, you can track the keyword or keyword phrase that has generated a sale. If you’re offering services, you can attribute keywords to online forms that generate leads. Since you have the ability to consistently refine the keywords you use, you will be able to drive traffic to your site and achieve a higher ROI.
Client-Focused & Results-Driven Digital Marketing Services
At Lollipop Digital, we have a team of SEO specialists who are dedicated to helping small to medium-sized businesses gain a competitive edge online. Offering a range of digital marketing services, we take a results-driven approach to optimising our client’s site. We can also help you produce highly relevant content through blog articles and targeted pay-per-click campaigns.
If you want to learn how to gain a competitive edge online, contact Lollipop Digital today. We will be happy to answer your enquiries and help you determine the ideal SEO solution for your small business.