If you want your business to thrive, then a powerful online presence is necessary. However, in order to achieve this, you’ll be needing a reliable SEO specialist. Of course, selecting a good, full-service SEO agency is always a challenging feat. It isn’t so easy to find a team you can trust with something as crucial as your online presence. However, there are still many excellent digital marketing firms out there waiting to be discovered, and Lollipop Digital is one of them.
If you want to know how to select an SEO company that will reap favourable results for you and your business, we’ve got some tips for you. Here are the steps you can take to ensure that you’re making an informed decision:
Tip 1: Identify Your Goals for SEO
The first thing you need to do is review the services that your digital marketing agency of choice offers. Do any of them align with your goals? By reviewing different companies in this way, you will be able to narrow down your search. But before you do this, you need to determine the areas of your online presence that need improvement. In this case, you’ll need a company that can offer a digital marketing competitive analysis.
Tip 2: Collect Important Information
Do you believe the agency in question can support its claims with facts? To prove this, you’ll need unbiased opinions about the company. You can search for online reviews, have a look at their existing portfolio, or read through customer testimonials. But when it comes to looking at reviews, you have to make sure that you read through all of them, beginning with the most recent data. Doing so will help you to determine if the agency is keeping abreast of the latest trends in SEO.
Tip 3: Check the Strategies They Use
You need to know how effective a digital marketing agency is before you decide to partner with them. So, when you’re investigating your agency, you should ask them if they can show you data related to some key SEO performance indicators. It’s understandable if they cannot show you all the details for customer confidentiality reasons. However, they should still be able to show you some proof of their excellent performance. A reliable SEO agency will always keep track of their campaigns and measure the results accordingly. Here are some of the metrics they need to track:
- Organic traffic
- Keyword rankings
- Leads and sales
- Pages per session
- Bounce rate
- Organic Click Through Rate (CTR)
- Average page loading time
Tip 4: Consult with the SEO Specialist
You’re about to enter a professional relationship. So, you need to know about the people you’re getting involved with. You can talk to them over the phone, but the conversation will be different if you meet with them in person. It will be an excellent opportunity for you to get to know the people you’re thinking of working with. Meeting them face to face will help you determine if you are on the same page. They can also walk you through some of the most common SEO strategies they use. Most importantly, you will be able to gauge their creativity and passion if you talk to them in person.
Tip 5: Beware of Baseless Guarantees
A digital marketing agency may show you positive results. However, you should be wary if they guarantee specific outcomes. After all, it’s impossible to predict precisely how websites will fare on SERPs. A digital marketing agency should have a good idea of what they can do to produce measurable results for your site. However, it’s important to note that Google algorithms change constantly. For this reason, you can only gauge the effectiveness of an agency’s strategies based on the number of years they’ve been in the industry.
Tip 6: Look at the Bigger Picture
You’re likely reading this article because you’re taking SEO seriously, and you want to learn how it can benefit your business. However, you need to look at the bigger picture. Consider what your website will need if you want to gain a competitive edge. You need to think of the things you can do to drive actual conversions and sales for your business.
A lot of digital marketing services come with advanced SEO campaigns. Even so, you need to choose a company that has enough experience and knowledge in taking your business to greater heights. Can they drive engagement to your business through effective social media marketing? Do they have pay-per-click packages? Do they offer consistent content marketing services?
Hire a Reliable Digital Marketing Agency in Perth
You may think of SEO as just another technical jargon, but in reality, it is a valuable business investment you cannot afford to ignore. Now is the best time to start and build your brand’s equity and awareness. A good SEO company should use the right campaign to help your site gain qualitative and quantitative visits.
Here at Lollipop Digital, we offer various digital marketing packages at reasonable rates. Trust that we will walk you through every facet of the campaign, ensuring realistic and practical results. We can even customise the package to suit your business. After all, every marketing package we offer comes with a comprehensive marketing analysis.
Get in touch with our team today to get a free quote!