The wonderful world of blogging isn’t just restricted for foodies, fashionistas, globetrotters and mommy bloggers. In fact, blogging can be a useful tool for almost any type of business to utilise; that is, if you’re ensuring to write quality content that resonates with your target audience.
Now, if you’re new to the world of marketing, then it’s important to get one thing straight; content is king. Bill Gates reiterated this point time and time again in his 1996 essay, and we’re here to stress the meaning of the statement once more. Content marketing involves creating and distributing high-quality content that is informative, relevant and engaging. And although blogging in itself is only one tiny aspect of content marketing, it has the potential to reap a variety of benefits when done correctly.
Here are 6 key benefits to engaging in blogging for your small business:
1. Google Loves It
Have you heard of search engine optimisation, or SEO for short? Well, if you haven’t, it basically involves fine-tuning aspects of your website to make it that much more appealing to both visitors, and to search engines such as Google itself. And if you’ve got a well optimised website, then it’s going to look as good as a freshly baked pie to Google’s search engine algorithm itself. When that happens, Google will be much more likely to rank your website higher up in search engine results pages, or SERPs. Consequently, you can benefit from increased traffic to your website!
2. Develop Customer Relationships
As a business, it’s important for you to develop relationships with your customers, whilst also ensuring to retain the relationships you already have. Of course, an excellent way for you to do this is through blogging.
The possibilities of a blog post topic are endless. You could write step-by-step guides, answer specific questions, tell stories, provide opinion pieces, and much more. However, whatever you end up writing about, it’s important to make sure that it’s meaningful in the eyes of your customers.
Through putting in the effort to write a blog post and show your target audience that you actually care about their wants, needs and interests, you’ll be working towards developing much stronger relationships with your customer base. And when you have stronger ties with your customers, you can enjoy increased customer loyalty, attract new customers through positive word-of-mouth, and gain useful insights from customers who relay meaningful feedback towards you.
3. Indefinite Use
The great thing about blogging is that every single post you put up on your blog is going to stay up, unless you choose to take it down of course. Because of this, every beautifully written article you’ve ever posted is going to keep on informing people, guiding people, engaging people, and working to answer their questions throughout the years. Needless to say, your past blog posts will be able to work for you indefinitely.
4. Create Value
A successful business is one that doesn’t just end their transactions with a pat on the back and a, “it was nice doing business with you.” A business worth returning to time and time again is one that explicitly shows that they care about their customer’s needs, even after the product has been sold or the service has been performed.
Undeniably, blogging is a great way for you to take care of your customers after the transaction has already occurred. Through providing them with leaps and bounds of useful information, you can help them to make full use of whatever their new investment may be. As a result, you can work to create further value in the minds of your customers. It may also help to convince them that your business is worth returning to in the future.
5. Boost Brand Exposure
Through creating and posting blog articles, you will also be providing readers with the opportunity to share what you’ve posted via social media, email, or even on their own personal blogs. Consequently, you can expect more and more people to gain exposure to your work, and moreover, awareness of your brand.
With blogging, you can give your small business the chance to be discovered by a whole new audience. And the best part is, you aren’t paying a single cent when people choose to share your blog articles- it’s exposure that’s been earnt.
6. Become an Opinion Leader
Do you want to become known as one of the top dogs in your own industry? Well, blogging is a great way for you to develop a reputation amongst your audience as a reputable expert. Specifically, informative, helpful and credible blog posts can help you to establish yourself as an opinion leader in your field. And of course, it can also work to give you the upper hand over all of your competitors; a key advantage that almost every businessowner wishes they had.
Blogging comes with a myriad of benefits for your small business. Unfortunately however, a lot of businesses simply don’t know what they’re doing when it comes to carrying out a successful blog. As a result, they may only end up contributing to the multitude of dull and boring that’s already being pumped out onto the internet day after day. That’s why learning how to blog correctly, or teaming up with an agency who knows how to, is so important.
Lollipop Digital are the digital marketing agency you can trust as your partner in navigating the online world. Amongst our SEO services, we can provide a customised strategy plan including content writing, on-page optimisation, social media account setup, and much more. Get in touch with us today to discover the perfect digital marketing strategy for your business!